Custom software development is the process of designing, creating, deploying and maintaining software for a specific set of users, functions or organizations.
Custom software will generally produce the most efficient system as it is can provide support for the specific needs of the business, which might not be available in an off-the-shelf solution and will provide greater efficiency or better customer service.
In this competitive era, everyone is trying hard to move from better to the best. Here, it may help to address a few concerns and facilitate business in excelling.